Vanesse Tang

  • Marketing 4.0: What It Is and Why It Matters in the Digital Age

    Is your marketing stuck in the past? Learn how Marketing 4.0 propels brands into the digital age.

    vanessetang
  • People shaking hands to signify engaging with qualified leads through outbound marketing campaigns

    How to Generate More Leads with Proven Outbound Marketing Approach

    Enhance SaaS lead generation with an education-first approach. Learn how to engage prospects and convert cold leads with proven outbound tactics.

    vanessetang

  • Building Thriving B2B Communities: 3 Psychological Principles That Work

    Learn how psychology can unlock engagement in B2B online communities by focusing on relationship-building and professional value, distinct from the emotion-driven strategies of B2C marketing. This article breaks down three psychological principles with actionable tips to create meaningful connections and sustained participation. Article overview: Keeping members of a B2B online community actively engaged is no…

    vanessetang

  • Discover the Strategy Behind Winning Landing Pages, Seen Among Top Brands

    Learn how the StoryBrand framework transforms product landing pages by focusing on clear, compelling storytelling. This article dissects the framework with actionable steps and demonstrates its effectiveness with real-world examples. Article overview: Storytelling: The reason why some landing pages hit the mark and others don’t Ever wonder why some product landing pages turn visitors into…

    vanessetang

  • Turning your passion into a business? Learn from my 3 mistakes.

    66% of Singaporeans in their 20s own a side hustle[1]. At the same time, a third of our startups fail within 2–5 years[2]. These statistics help explain why there are frequent warnings about turning your hobbies into businesses[3]. However, there exist also individuals who managed to monetise their passion. CNA[4] featured a few like Amanda Pang,…

    vanessetang