Vanesse Tang

  • Marketing 4.0: What It Is and Why It Matters in the Digital Age

    Is your marketing stuck in the past? Learn how Marketing 4.0 propels brands into the digital age.

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  • Discover the Strategy Behind Winning Landing Pages, Seen Among Top Brands

    Learn how the StoryBrand framework transforms product landing pages by focusing on clear, compelling storytelling. This article dissects the framework with actionable steps and demonstrates its effectiveness with real-world examples. Article overview: Storytelling: The reason why some landing pages hit the mark and others don’t Ever wonder why some product landing pages turn visitors into…

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  • Turning your passion into a business? Learn from my 3 mistakes.

    66% of Singaporeans in their 20s own a side hustle[1]. At the same time, a third of our startups fail within 2–5 years[2]. These statistics help explain why there are frequent warnings about turning your hobbies into businesses[3]. However, there exist also individuals who managed to monetise their passion. CNA[4] featured a few like Amanda Pang,…

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